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Commercial Holiday Planning – Strategies for Seasonal Success BUY NOW
Speaker: Caroline Puller, Season Scapes
Thursday: March 7th
Time: 11:15am-12:15pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
If you are new to the industry or have been in it for a while, this session has something for everyone. Caroline will cover everything from why you should get into interior holiday decor, purchasing, vendors, fabrication, warehouse layout, storage, selling and pricing.

Caroline Puller, VP of Visual Design for Seasonscapes, has over 25 years of experience in the holiday industry. Not only does she oversea the daily running of the company but she is passionate about consulting with companies all over the US to ensure they make their holiday business profitable.

Light Up Your Financial Competence BUY NOW
Speaker: Justin Boyd, Boyd Executive Consulting
Thursday: March 7th
Time: 12:30pm-1:30pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
Most small businesses struggle with low cash flow and profit, lack of financial clarity, and haphazard pricing strategies. This becomes even more difficult with the seasonal income of Christmas light installation. We will explore some more advanced ways to measure your financial success, forecast the future, and price strategically, giving you confidence to focus on what you do best.

Light Show Advertising: How to Promote and Bring in Customers BUY NOW
Speaker: Vinny Bittinger, Alliance Show Creations
Thursday: March 7th
Time: 1:45pm-2:45pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
Advertising is a unique challenge unto itself. You can have the greatest show or display in the world, but if people don’t know about it, you can’t make a profit. In this class, we’ll go over a few of the tactics used over the years that have always proven to be successful. Find ways to effectively market to your customers to maximize profits.

Dimensional Decor: Unveiling the Power of 3D Printing in Christmas Decor BUY NOW
Speaker: Jason Sisk
Thursday: March 7th
Time: 3:00pm-4:00pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
Unlock the magic of 3D printing and elevate your holiday decorations to a whole new level! Join our immersive class on “3D Printing – How-to and Practical Applications in Decorating” where creativity meets technology. Whether you’re a seasoned 3D printing enthusiast or a curious beginner, this class is designed to inspire and guide you through the process of creating stunning Halloween and Christmas displays using your 3D printer. From prop mounts, controller mounts, replacement parts and even animatronic parts, you won’t want to miss this class.

Super Size Your Seasonal Spectacles: Ways to Attract Customers by Going BIG! BUY NOW
Speaker: Shane Dabbs, Santa Land
Thursday: March 7th
Time: 4:15pm-5:15pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
In today’s holiday market everyone is advertising their shows as to how many lights they have and how they created the largest light show around. Let’s be honest it’s far too common a thing among competitors when you’re focusing on your competition and forgetting about your customers. Your customers are looking for something more than who has the most lights. So why not truly supersize your event into something that your competitors don’t have? We will discuss with you things other than just adding more lights to get noticed. You can do things on a larger scale which is what your customers are wanting and looking for when deciding where to spend their families annual holiday and make it a tradition.

Bright Horizons: Scaling Your Light Business Fearlessly BUY NOW
Speakers: Josh Trees, WeHangChristmasLights.com, David Felt, Russel Williams
Friday: March 8th
Time: 10:00am-11:00am
Room: 262
$55/attendee (pre-show)
$65/attendee (on-site)
With 17 years in the light installation business, David Felt will discuss how to go from an owner/operator to running several crews, as well as several locations. David will cover branding, marketing strategies, efficiencies with installations and removals, as well as a way to scale up your business to increase revenue and building long term equity into your business. This class is a great opportunity to take things away from a business that services over 4500 holiday light installations each year and is one of the largest light installation businesses in the country. Come hear the many tips and tricks used for efficiencies to help take your business to the next level. If you want to grow your lighting business this is a must attend class!

Elevate Your Holiday Decor Offerings with Next Level LED Tree Wrapping BUY NOW
Speaker: John Alban, Decor IQ
Friday: March 8th
Time: 10:00am-11:00am
Room: 260
$55/attendee (pre-show)
$65/attendee (on-site)
Join us for a special presentation by John Alban, the visionary owner of Decor IQ, where he’ll share easy and exciting ways to take your holiday lighting offerings to the next level. From basic to brilliant, John will guide you through simple tips and creative ideas to make LED tree wrapping part of your business! Don’t miss this chance to add a touch of magic to your holiday season.

Work Safe and Profit More on Sloped Roofs BUY NOW
Speaker: Flent Ballantyne, Ballantyne Gear
Friday: March 8th
Time: 11:15am-12:15pm
Room: 262
$55/attendee (pre-show)
$65/attendee (on-site)
Learn how to:

• Install fall protection in less than 15 minutes, while protecting your installer.
• Use your fall protection as a work system to increase production.
• Use fall protection that will not damage the roof.
• Eliminate excessive swing falls.
• Market your safety to make your business stand out, creating loyalty and more referrals than you’ve ever had.
• Maintain and grow your work force, by keeping them safe.

Crafting Success: Winning Strategies for Commercial Christmas Proposals and RFQs BUY NOW
Speaker: Stacey Jordan, Decor IQ
Friday: March 8th
Time: 11:15am-12:15pm
Room: 260
$55/attendee (pre-show)
$65/attendee (on-site)
Join us for an illuminating session on creating winning commercial proposals and mastering the art of navigating Request for Proposals (RFQs). Led by Stacey Jordan, VP of Sales at Envirolume & Decor IQ, boasting 20 years of industry experience, this session unveils the six essential strategies to triumph in the competitive world of commercial Christmas RFQs. From resetting your mood to being obsessed with detail, Stacey will guide you through each step, offering invaluable insights on defining the request, understanding your client, refining your process, and creating the right solution. Don’t miss this opportunity to enhance your proposal skills and elevate your success in the commercial Christmas market!

Winter’s Wonders Unveiled: Enchanting Elements for Your Celebration Beyond the Lights BUY NOW
Speaker: Scott Swenson, Scott Swenson Creative Development LLC
Friday: March 8th
Time: 11:15am-12:15pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
Every Christmas/Winter event has lights… so what can be added to separate an event from the competition and/or drive additional revenue? This seminar discusses the power and effectiveness of live entertainment, culinary experiences, unique merchandise offerings, VIP upgrades and marketing outreach opportunities. Through case studies, practical suggestions/examples and current market trends, Scott will share his 30 years of theme park and seasonal attraction experience to help participants find ways to make their Holiday events even merrier. Learn realistic ways to make a Christmas event more fun and to increase guest “length of stay”. These additional elements will also give the marketing teams more to talk about for the new year and, perhaps, even generate new story opportunities with local media. Explore new experiences that are brighter than the star on top of the tree!

‘Tis the Season for Success: Crafting Profitable Christmas Events from Scratch BUY NOW
Speaker: Brenda Gonzalez, Six Flags
Friday: March 8th
Time: 12:30pm-1:30pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
This seminar focuses on providing entrepreneurs and event enthusiasts with strategies and insight for organizing a successful Christmas event. We will touch on key points that include: Strategic planning, developing a budget with a focus on ROI, effective marketing, and the exploration of creative revenue streams. This seminar will provide a comprehensive approach to ensuring a successful and joyous holiday event for all.

Interactive Magic for Your Christmas Light Extravaganza BUY NOW
Speaker: Jorden Nash, Nash Creative, LLC and David Peace, Experience Lights
Friday: March 8th
Time: 1:45pm-2:45pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
Adding interactivity is a great way to make your show a one-of-a-kind experience and engage your audience! In this class, we will explore triggers, buttons, FPP, song voting, live lighting effects, and more! We’ll guide you on the best places to purchase these elements, how they work, and how to use them as part of your show. Join us for a jolly good time as we turn your Christmas lights from “Oh, that’s pretty!” to “WOW, how did they do that?!?”

Hiring for Glow: A Guide to Recruiting, Managing, and Retaining Seasonal Talents BUY NOW
Speaker: David Felt, Russel Williams
Friday: March 8th
Time: 1:45pm-2:45pm
Room: 260
$55/attendee (pre-show)
$65/attendee (on-site)
How to recruit, hire and keep good seasonal employees as well as creating the best company culture to retain year-round employees. David Felt, owner of Russel Williams Home Services and Tuff Clips, will discuss how they have grown to over 130 employees and what they have done to hire and retain top tier staff to enable them to run over 40 crews of installers in several cities across the US. This class will take a deep dive into the hiring process for seasonal employees as well as year-round employees, how to retain these valued team members, and how to build a positive work culture. This is an opportunity to learn how to exponentially expand your market and business, which requires employees. From hiring your first employee to the businesses that manage multiple crews, there will be a lot of information to help your business become one that has a high employee retention rate and great company culture.

What it REALLY Looks Like to Work ON Your Business and Not Just IN It BUY NOW
Speaker: Brett Gilliland, Elite Entrepreneurs
Friday: March 8th
Time: 1:45pm-2:45pm
Room: 262
$55/attendee (pre-show)
$65/attendee (on-site)
If trying to keep up with your growing business is leaving you feeling exhausted or uncertain and you would much rather feel energized and unstoppable, then this session is for you! Brett Gilliland from Elite Entrepreneurs will share practical ways that any busy and overwhelmed business owner can use to start to break out of the day-to-day chaos of running a business in order to intentionally build a new and exciting future.

RGB Lighting Options from Lame to Insane! BUY NOW
Speaker: J. R. Mattos
Friday: March 8th
Time: 3:00-4:00pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
We will be exploring all the types RGB lighting for common and uncommon applications for both Halloween and Christmas applications.

Illuminating Success: Mastering the Art of Permanent Lighting Installation BUY NOW
Speaker: Nick Johnson, Glimpses of Light
Friday: March 8th
Time: 3:00pm-4:00pm
Room: 262
$55/attendee (pre-show)
$65/attendee (on-site)
Do you hang lights on your home or office a few times a year? Are you tired or installing and taking down lights each year for the holidays? How would you like to put them up once and forget about it? Join Nick Johnson as he covers permanent lighting installations. This modern take on trim lights makes it easier than ever to make a home or office look great all year long for every holiday season.

H.O.W. to Start Marketing & Selling Commercial Christmas: Unveiling 5 Expert Tips BUY NOW
Speakers: Stacey Jordan, Decor IQ and Luke Jensen, Jensen Holiday Designs
Friday: March 8th
Time: 3:00pm-5:00pm
Room: 260
$110/attendee (pre-show)
$130/attendee (on-site)
Embark on a journey of insights with our speakers, Luke Jensen, Owner of Holiday Designs, and Stacey Jordan, VP of Sales at Envirolume & Decor IQ. In this engaging session, these industry leaders will share their combined expertise in the art of commercial Christmas marketing and sales. Learn the H.O.W. (Harness, Optimize, Win) approach as they reveal 5 essential tips to kickstart and elevate your ventures in marketing and selling during the festive season. Whether you’re a seasoned professional or just entering the field, join us to unlock the secrets that will set you on the path to success in the commercial Christmas market.

The Art of Animation: The Art of Mastering Dynamic RGB/RGBWW BUY NOW
Speaker: Erik Terkelsen, Holidynamics
Friday: March 8th
Time: 4:15pm-5:15pm
Room: 262
$55/attendee (pre-show)
$65/attendee (on-site)
Are you tired of installing the same static lights year over year? Has the price of color changing options scared most of your customers away? Are you leery of using apps that need to be updated on a regular basis? We have the answer! Dynamic RGB/RGBWW from Holidynamics, Inc. In 2020, Holidynamics, Inc. introduced Dynamic RGB to the holiday lighting industry. It was designed to be simple, affordable, and interactive. Everything is controlled (colors and functions) using a simple, radio frequency remote. No app! No hassle! During this seminar, you will learn how to create amazing residential and commercial displays that are sure to wow all of your customers. One remote controls it ALL! From Dynamic RGB wreaths and garlands to tower trees and C9 bulbs, Holidynamics, Inc. has you covered. We are excited to announce that we have added RGBWW and RGBPW to our Dynamic line of RGB that will also be covered during this seminar.

Pixel Displays 101 BUY NOW
Speaker: Tom BetGeorge, Magical Light Shows
Friday: March 8th
Time: 4:15pm-5:15pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
Have you ever seen a viral holiday light show but don’t know where to begin? This class will cover the basic components, software options, creativity, and general overview of the enchanting world of pixel animated light shows. Whether you’re a hobbyist, an artist, or a tech enthusiast, this course will equip you with the confidence to design, program, and execute a stunning light show.

Radiant Celebrations: Mastering Event Lighting for Weddings & Beyond BUY NOW
Speakers: Kelle McCarty & Eryn McCarty, The SociaLights Team
Saturday: March 9th
Time: 9:00am-10:00am
Room: 260
$55/attendee (pre-show)
$65/attendee (on-site)
Learn how to leverage your Christmas light knowledge into year-round weddings and events. In this class, you’ll learn best practices for finding new business, quoting potential projects, and executing on them successfully. We’ll also touch on the importance of leveraging previous projects into new business.

Shining Success Part 1: Navigating Commercial Installations with Expertise BUY NOW
Speakers: Luke Jensen, Holiday Designs; Josh Trees, WeHangChristmasLights.com
Saturday: March 9th
Time: 9:00am-11:00am
Room: 262
$55/attendee (pre-show)
$65/attendee (on-site)
In this 2-hour course we will walk through the basics of installing commercial décor such as panel trees, pole mount décor, 3D displays, wreaths, garland and more. We will also review common installation tools, tips, and tricks. The first hour will be lecture style. The second hour will be hands-on experience.

The Art of Landscape / Architectural Lighting and How to Paint a Lighting Portrait BUY NOW
Speaker: Nate Mullen, Trade Secrets of Lighting
Saturday: March 9th
Time: 10:15am-11:15am
Room: 260
$55/attendee (pre-show)
$65/attendee (on-site)
This course is an introduction to the fundamentals of lighting and will start you down the road of how to comprehensively design a great lighting design/lighting portrait. How well a project can be lit is not limited to the quantity of light fixtures. A proper lighting job takes what it takes. We will cover the key principles on how to create depth and visual destination to fully have usable space on the property. Without lighting there is no space being created, which means your clients can not enjoy their outdoor living area. We will take 10 minutes on proper install. Q and A at the end.

Creating Sky-High Spectacles with Drone Dynamics! BUY NOW
Speaker: Preston Ward, Sky Elements
Saturday: March 9th
Time: 10:15am-11:15am
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)

Hands-On Workshop Part 2: Diving Deeper into Commercial Installations BUY NOW
Speakers: Luke Jensen, Holiday Designs; Josh Trees, WeHangChristmasLights.com
Saturday: March 9th
Time: 11:15am-1:15pm
Room: 262
$110/attendee (pre-show)
$130/attendee (on-site)
In the second part of this series, we will get hands-on and fully assemble, fluff, and breakdown a 14 ft. tree. We will review the tools needed, best practices, safety, making the tree “come to life”, proper breakdown, and storage techniques. This is an interactive class.

Projection Perfection: Crafting Mind-Blowing Effects with Projection Mapping BUY NOW
Speaker: Jorden Nash, Nash Creative, LLC
Saturday: March 9th
Time: 11:30am-12:30pm
Room: 260
$55/attendee (pre-show)
$65/attendee (on-site)
Projection mapping is an incredible technology that allows you to transform any surface into a dynamic canvas for storytelling. This cutting-edge tech involves the use of projectors to create unbelievable, moving, and interactive elements as you’ve never seen them before. This course will cover projection and playback technology, a live demonstration of creating a projection map, and a walk-through of animated content creation using Adobe After Effects. Time permitting, we will also touch on how AI can help with the content creation process. Join us to learn how to create an immersive and engaging experience that will captivate and inspire your audience!

xLights Commercial Expertise: From Concept to Reality BUY NOW
Speaker: Clyde Lindsey, Pixel Pro Displays
Saturday: March 9th
Time: 11:30am-12:30pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
This course offers a comprehensive journey from understanding the basics of xLights to the real-world application in a commercial setting. You’ll learn to integrate controller and xLights models with the display layout, troubleshoot common issues, and optimize large-scale displays. Additionally, you’ll have the opportunity to gain insights and connections with an xLights veteran with over 12 years experience. Whether you’re a novice or a seasoned professional, this course will combine real-world experience with in-depth knowledge, helping you plan a successful commercial project using xLights.

Adding Joy with JumboTrons! DIY vs Professional Builds BUY NOW
Speaker: Nick Johnson, Glimpses of Light
Saturday: March 9th
Time: 12:45pm-1:45pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
You’ve seen the overpriced digital screens and billboards. Now you can learn how to build your own for a fraction of the price. From a small single panel display to one containing millions of pixels.

Let  Story Lead: Concept Design & Worldbuilding Your Event BUY NOW
Speaker: Jimmy Langa, IWG Productions
Saturday: March 9th
Time: 2:00pm-3:00pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
This course explores creating dynamic narrative, originating IP, and developing cohesive art direction for experiential attractions. In this class you will learn practical techniques to shape wholistic concepts and lore for seasonal events. Attendees will leave with a comprehensive understanding of how to:

• Ideate a complete concept from inception to execution.
• Approach project/business decisions through the perspective of story.
• Optimize your “world” with ancillary revenue opportunities.
• Cultivate a following of loyal patrons with narrative content.
• Distinguish your attraction in the marketplace by leveraging unique mythos.
• Apply these lessons towards any live experience
  

Brilliance Beyond Lights: Mastering Marketing and Branding for Your Business BUY NOW
Speakers: Josh Trees, WeHangChristmasLights.com and Nicole Ginsburg, Frightmare Farms Haunted Screampark & Aster Farmstead
Saturday: March 9th
Time: 2:00pm-3:00pm
Room: 262
$55/attendee (pre-show)
$65/attendee (on-site)
Uncover the secrets to making your business shine brighter than the festive lights themselves! In this dynamic seminar series, we’ll delve into the art of marketing and branding specifically tailored for YOU. From creating a magnetic brand identity to crafting compelling marketing strategies that illuminate your business, this series is designed to empower you with the tools to stand out. Josh and Nicole will cover:

• Glow Up Your Brand Identity: Explore the essentials of creating a brand that captivates your audience and leaves a lasting impression.
• Strategies for Festive Marketing: Uncover proven marketing tactics to boost your visibility and attract customers.
• Social Media Enchantment: Dive into the world of social media and learn how to leverage platforms to create buzz and engagement that lasts all year round.
• Holiday Hustle: Crafting Compelling Promotions: Discover the art of crafting irresistible promotions that drive sales and create customer loyalty.
• Reviews and Referrals: Building a Glowing Reputation: Learn how to cultivate positive reviews and leverage customer referrals to enhance your business reputation.

Join us for this illuminating seminar and transform your business into a shining success!

Drive-Through Christmas Shows for the Installer BUY NOW
Speaker: Tom BetGeorge, Magical Light Shows
Saturday: March 9th
Time: 2:00pm-3:00pm
Room: 260
$55/attendee (pre-show)
$65/attendee (on-site)
Want to expand your horizons with drive-through experiences? This class will go over logistics, costs, and the process for setting up a drive through display. This overview will give you tools, data, and lessons from experience from building 20 drive through shows across the country!

Adding Non-Traditional Effects for an Over the Top Response BUY NOW
Speaker: Jorden Nash, Nash Creative, LLC
Saturday: March 9th
Time: 3:15pm-4:15pm
Room: 263
$55/attendee (pre-show)
$65/attendee (on-site)
Push your creativity by using the latest in cutting edge tech and bring your show to the next level! In this class, we will cover adding special effects to your display. These include fog, sparks, snow, fire, bubbles, moving heads, and even more! You’ll learn how to incorporate these into your existing display and where to get them. We’ll also chat about DMX and how to control and program all of these new toys through xLights. By attending the class, you’ll understand how to incorporate these new effects into you light show like a pro, ensuring a seamless and jaw-dropping performance every time!

Town Hall BUY NOW
Speaker: Multiple Speakers
Saturday: March 9th
Time: 3:15pm-5:15pm
Room: 262
$110/attendee (pre-show)
$130/attendee (on-site)

All seminars and event payments are final at the time of purchase. Seminars and events are non-refundable and non-transferrable. Attendees must be at least 10 years old. Kids between 10-15 years old need to have a copy of their birth certificate. Kids 16 and older need a driver’s license or a government issued id. A valid photo id for every attendee is required for entry. All seminars and events are subject to change.